Whole Grain White Bread

Sara Lee has created a whole new product niche with the introduction of their new "whole grain white bread." The launch of their new bread is well-intentioned. White bread still dominates the bread market and kids aren't getting enough whole grains. Just take a look at these two standout quotes:

1. "Whole grain bread sales have increased dramatically over the past few years, but more loaves of enriched white sandwich bread are sold than any other kind of bread in America."

2. "Studies have show that the average American consumes less than one serving of whole grains a day, and more alarming, four out of 10 teenagers and children never consume whole grains."

I applaud Sara Lee for their innovation and effort to broaden the whole grain bread market. But the bleaching process to turn the whole grains white makes this bread far inferior to natural whole grain breads.

Personally, I still wonder how anyone could possibly think white bread tastes better. Having eaten whole grain bread for the last few years, white bread tastes like a pale substitute. I can't hardly stand the stuff.

Two bakeries I recommend: Rudi's Organic Bakery and (if you're really adventurous) Food for Life, the bakers of Ezekiel Sprouted Grain Bread.

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Comments

[Dianne Scheinberg MS RD LDN]

I agree whole (pun intended) heartedly. While Sara Lee's attempt at combining nutrition with the average consumer's taste is a well-intentioned one, nothing compares to pure whole-grain bread. The difference isn't just about fiber, but about the wonderful phytochemicals that are stripped away during the process.

[Sarah Parker]

How funny, my husband just emailed me an article about the same subject.

I guess we must be adventurous, because we used to eat Ezekiel bread all the time (its wonderful, try it) and I still give it to my kids occasionally even though we've gone raw. :)

[Dee]

I am looking for Kevin Trudeau's bread recipe. Thank You DEE

[Ryan Healy]

Hi Dee. Unfortunately, I don't have Kevin Trudeau's bread recipe. I have written about him and his work on occassion though.

[Nancy]

I'm in search of the bread recipe from Trudeau. Anyone have it that would like to share this marvel? Thanks!