The Soft Drink Dinosaur

I think it's somewhat humorous when an old way of thinking is dying or when a near-monopoly is losing its grip. Whomever it is—the person who holds the belief, the CEO, the spokesman for the industry—he lashes out in rage and defiance in a feeble attempt to prevent the inevitable from happening.

So is the case with the soft drink industry right now, and Derrick Z. Jackson of the Boston Globe does a great job of showing how Coca-Cola is trying to sell a fairy tale to keep its near-monopoly from destruction.

Here's my advice to Coca-Cola and the American Beverage Association: Get over it and get out of the way!

Comments

[Ken]

Another way to look at it is this: you can't blame them for trying. I mean, this is what for-profit corporations do. It's a survival mechanism at work here. But I have to admit it can be comical to what lengths they'll go to hang on to their piece of the market. For myself, I'm making a real effort to cut down on soda, but it's hard.