On Copywriting: Swiping + Split-Testing = Amazing Results

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This week I wrote a squeeze page for a client. He had never used a squeeze page before, and was a little bit concerned about using one.

So I did three things:

1. I split the traffic between the squeeze page and his sales letter to reduce risk.

2. I used Glyphius to write two headlines and subheads for the squeeze page.

3. I set up a split-test to see which headline/subhead combination would win.

One of the headlines scored 295 in Glyphius. The other one scored 65. A pretty big difference.

Still, I wanted to see which one would work best. So I used both of them.

The results?

One variation converted prospects into opt-ins at a rate of 47.8%. The other converted at a rate of 54.8%.

Which one do you think won?

That's right. The one that scored higher in Glyphius.

In fact, the headline that scored lower caused opt-ins to drop by 12.7%. That makes a huge difference over the long haul.

Oh, yeah. Just so you know, the results of this split-test are based on a confidence rating of 91.3%. So the results are solid.

I just stopped the split-test and I'm letting the winning headline run until I begin a new test. Which means for every 100 visitors that see my squeeze page, about 55 of them will opt-in. That's more than half!

Why do I share all this with you? Two reasons. One, I want you to see firsthand the importance of using effective copywriting tools. Two, I want to make you a special offer.

Here's the deal.

I have 9 0 copies of Glyphius 2007 and 9 0 copies of MuVar 2007. If you don't know about these programs, let me take a moment to describe them.

Glyphius is a software program that mathematically validates your copy against copy that has been tested and proven profitable. So you enter a headline and Glyphius assigns a score. You tweak it, and the score changes. Your goal is to improve your score.

Really, it's like an automatic swipe file software program. You never see the actual letters, but Glyphius looks at thousands of ads that are stored in its database to determine if your copy is good.

I really like this program for a few reasons. For one, it takes some of the uncertainty out of writing headlines. Have you ever wondered if a headline you wrote was good or not? I have. It's unnerving. What Glyphius does is restore some of your confidence. It tells you, "Hey, based on what's worked in the past, your headline is really stinkin' good!"

What's more, Glyphius gives you a shortcut. You can whip out great headlines in half the time. Now that I've used Glyphius for the past year, I can't imagine not using it.

MuVar is another software program. It gives you a simple way to conduct multivariate split-tests on all the copy you write. Basically, you write multiple variations of your headline, your opening paragraph, etc., and then let MuVar tell you which version performs the best.

I once heard a marketing expert say that you can become a millionaire if you split-test. I believe that's true. In my own tests, I've seen some really wild results. Little tweaks sometimes boost conversion rates by 45% or more. But you'll never know what's making the difference until you start split-testing.

MuVar is an easy way to start split-testing.

Now, a question you may have is, "Why choose MuVar when you can use Google's Website Optimizer for free?"

This is a valid question, and I will attempt to respond here.

First, let's talk about the differences between the two programs. Google requires you to have a Gmail or Adwords account to use GWO. You have to install Google's tracking codes on your pages for the split-testing to work.

This is not uncommon. Most split-testing programs work this way.

But with Google, after a test is done, you have to stop it. Then you have to create a new test. When you create this new test, you have to "re-tag" the pages. This is really tedious and frustrating.

MuVar works a bit differently. It is installed on your own web site. And once you set up a template and begin a test, you never have to stop it. Add as many variations as you want. The test will keep running and optimizing the page for the best response possible.

Pretty cool, huh?

The other nice thing is you don't need a Google account (obviously). This is good if you're interested in protecting your privacy and not letting Google have access to your split-testing results.

I tell you all of this because I think Glyphius and MuVar are two essential tools to have in your copywriting toolkit. They will help you get better results out of any copy you ever write.

Now, these programs sell for $300 each. To get both would normally cost you $600. Want proof? Go to the order pages and you'll see for yourself I'm telling the truth...

Glyphius 2007: http://kunaki.com/sales.asp?PID=PX00LYTR9C

MuVar 2007: http://kunaki.com/Sales.asp?PID=PX00ZNIZO9

As I said, I have 9 0 copies of each program. And I'd like to make a special offer to you for being a loyal reader. I will give you both programs--Glyphius and MuVar--for only $299. That's more than half off. Said another way, it's like buying Glyphius and getting MuVar for free.

Why so reasonable?

The biggest reason is this. My wife is due with our third child this week. She could go into labor at any moment. But here's the problem. Insurance no longer covers birth. Go figure. So call this promotion a "pay for my baby" sale. Whatever. The bottom line is I'm letting these programs go for half what other people pay. (I hope James Brausch doesn't get mad!)

These are physical products, by the way. When you order, you will get a package in the mail containing one Glyphius disc and one MuVar disc. You will be able to install them on however many computers you may have. (These programs don't work with Mac, only Windows.) If you ever get a new computer, it will be easy to re-install the programs.

Keep in mind this offer is good for the first 9 0 orders only because that's all I have. Here is the PayPal order link. Please include the address you would like me to ship your product to.

THIS OFFER IS SOLD-OUT BECAUSE OF ERIC GRAHAM'S RECENT BLOG POST ABOUT A GLYPHIUS STUDY! If you haven't read it, I highly suggest you do.

My Best,

Ryan

P.S. These two programs make copywriting so much easier. Never again will you have to guess whether or not you're writing good copy. You'll know.

P.P.S. Both products come with training videos. You can be up and running in minutes.