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October 05, 2007


Joseph Ratliff | The Profitable Business Edge 2


And because less than 10% of retail stores actually do this, it would make sense to capitalize on this simple marketing strategy.

Just like online marketing, a giveaway for name and email address is a good example for retailers to follow.


They could expand on that idea even further by creating a membership site around that concept. Hmmm...

You submit your name and email address for a freebie, and that entitles you to free member benefits.


In the email promotions, the retailer could offer a paid membership site where the current - age consumer could get access to "paid members only" benefits and a special website offering special incentives and products exclusive to the paid members only.

Good post Ryan.

Joseph Ratliff
Author of The Profitable Business Edge 2

Tim Schaefer

Yup... didn't know of Fair Trade coffee beans, but I still got the message.

Did you give Einstein Bros. your e-mail? What type of messages are they sending to their list? And I wonder how many people fake an e-mail to get a free cup of coffee...

Ryan Healy

Hey Tim - I didn't give them my email because I don't go to Einstein's often. It's pretty far from my house.

Other retail businesses send me coupons on a regular basis. Sometimes I get free food around my birthday. So it's great if you're a regular patron of a store.


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