My Photo

October 2012

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Syndication


  • Syndicate "On Copywriting" on your blog or web site.

Technorati

« Radiohead's Brilliant Marketing Stunt | Main | The Paradox of Choice »

October 05, 2007

Comments

Joseph Ratliff | The Profitable Business Edge 2

Ryan,

And because less than 10% of retail stores actually do this, it would make sense to capitalize on this simple marketing strategy.

Just like online marketing, a giveaway for name and email address is a good example for retailers to follow.

Then...

They could expand on that idea even further by creating a membership site around that concept. Hmmm...

You submit your name and email address for a freebie, and that entitles you to free member benefits.

Then...

In the email promotions, the retailer could offer a paid membership site where the current - age consumer could get access to "paid members only" benefits and a special website offering special incentives and products exclusive to the paid members only.

Good post Ryan.

Joseph Ratliff
Author of The Profitable Business Edge 2

Tim Schaefer

Yup... didn't know of Fair Trade coffee beans, but I still got the message.

Did you give Einstein Bros. your e-mail? What type of messages are they sending to their list? And I wonder how many people fake an e-mail to get a free cup of coffee...


Ryan Healy

Hey Tim - I didn't give them my email because I don't go to Einstein's often. It's pretty far from my house.

Other retail businesses send me coupons on a regular basis. Sometimes I get free food around my birthday. So it's great if you're a regular patron of a store.

Weeskweanna

zuymg fezsp louboutin cmqku aatlao On Copywriting: How Retail Stores Can Increase Sales zofxfil sac longchamp pliage oxllgdf pjqqk

The comments to this entry are closed.

5 FREE Copywriting Gifts

Copywriting Resources

  • Scientific Advertising MP3
    Scientific Advertising MP3 audio book recorded in 21 separate chapters. Click to learn more.
  • Get Copy from Ryan Healy
    Direct response sales letters, ads, opt-in pages, and autoresponder emails. Click to learn more.
  • How to Get Clients Fast
    Struggling to start your freelance career? Discover how to get your first copywriting client in 14 days or less. Click to learn more.
Blog powered by Typepad
Member since 05/2004