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« Guilty of False Advertising? | Main | Give Me a Chisel... »

August 21, 2007


John A. Manley

Hey Ryan,

Maybe the reverse would work well in the sex market...

FREE IPOD! Now that I got your attention, I want to talk to you about sex.


Joan Stewart

I’m so glad to see you mentioned press releases. Good headlines are critical if you're writing press releases because you only have a few seconds to attract a reader's attention, and the headline is what either pulls them in, or loses them.

Joseph Ratliff


The headline, plus how well you target the market, equals the right kind of attention.

Your copy does the rest in converting that targeted attention to sales or leads.


Joseph Ratliff

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