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« The Secret to Happiness | Main | It's Question Time! »

July 06, 2007


Tim Schaefer

Old Navy will continue to succeed as long as they keep up with the times.

Oldsmobile had a good run all the way up to the end of the muscle car era (when Olds' were tearing up the drag strip with a touch class).

After the oil crisis, they became boring sedans. Old folks bought because they remembered the Oldsmobile cars from their youth (and couldn't afford Caddy's).

While they started to make a comeback with some good models near the end, GM just couldn't justify dragging around another brand when they already had Caddilac and Buick for luxury and Pontiac and Chevy for the regular folks (and they all shared platforms with each other).

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