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« An Unusual Market Niche That's Working | Main | Wisdom Favors Age »

July 05, 2007


Diane Clancy

this is a good reminder that the real purpose of marketing (with integrity anyway) is to serve people (and help yourself - but the purpose must stay on giving something of value).

~ Diane Clancy

John A. Manley

Good points.

It's really about knowing what you are selling. Are you selling weight loss information, or you selling motivation, reminders, a "virtual coach," a regid path to follow.

Want to learn copywriting? Probably anyone could become a six-figure copywriter by just going to the library and getting every book ever written on the subject.

By getting on mailing list and doing long hand.

In fact, that's how I got started.

Who needs courses?

But, it keeps you on track. And I think that's one of the main selling points.

Like Dan Kennedy said in a recent newsletter, people want "babysitters" and "hand-holders."

If you're willing to do it, and know how to communicate it, then you got a business selling something Ryan could summarize in one blog entry.


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