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« 28 Pages & Counting... | Main | The Copywriting Market Is Huge »

July 31, 2007


John A. Manley

Trying to "wow" them is a big point.

I've had copy that bombed (may not have been the copy fault--maybe it way). But the client saw how much effort was put into it. It wasn't just a "good draft" that didn't feel taken advantage of.

Really, copy is an investment. It's not a sure-thing. Clients need to realize that. The big-mailers know that. They'd rather see a writer dare some new territory and bomb than play it safe and get a mediocre response

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