In February 2007, I had the opportunity to interview top direct response copywriter Richard Armstrong. I've just published it and made it available to my list.
(If you're not on my list, you can sign up in the top right corner of this page.)
By listening to this interview, you'll learn:
The best market to write for if you want to break into offline copywriting.
Discover how Richard Armstrong thinks. (He shares how he came up with a powerful hook for Smithsonian magazine.)
Who you need to contact to get a foot in the door with magazines. (Plus, where to find their contact info in about 60 seconds.)
Why you want to get a "control" right out of the gate. (It's not just for the potential royalty.)
And this is all within the first 15 minutes! Plus, you'll learn:
- How to get paid more... for doing less. (Richard Armstong says he only writes 8-10 packages a year!)
How to be a specialist and a generalist at the same time--and still take on projects outside your niche!
An untapped market for copywriters. (According to Richard, this market is desperate for a breakthrough!)
3 things Richard did consistently to "get famous." (Copy any or all of the techniques to jump-start your own copywriting career.)
The interview is only 43 minutes long, but it's packed with great content. If you're on the list, you'll get the download link automatically. If you're not on the list, I encourage you to sign up now.
P.S. Richard Armstrong has written a great report (available for free) called "Make More Money By Writing Less!" You can download it here:
http://www.goddoesntshootcraps.com/freegift2.html
By the way, if you decide to buy Richard's fiction book, God Doesn't Shoot Craps, you'll also get 9 free bonus gifts.
I bought the book just to get the reports, which are excellent. The book is also quite good. You can download the report and consider buying God Doesn't Shoot Craps here:
In my opinion, Armstrong is one of the unsung heroes of copywriting. He's been around longer than most of us reading this blog. And he has a long track record. I have talked with him and he's the real deal. Nice guy too. I have seen some of his promotions and they are absolutely top notch.
Posted by: Mike | May 03, 2007 at 11:13 AM
I subscribe to your feed but not to your email list. What do I need to do to receive the Richard Armstrong interview link?
Posted by: Jay | May 09, 2007 at 08:19 PM
He's been around longer than most of us reading this blog. And he has a long track record. I have talked with him and he's the real deal. Nice guy too.
Posted by: tower defense | May 04, 2009 at 03:02 AM
I just got through with his
free ebook titled "My First Forty Years in Junk Mail".This man is the real deal!I especially like his gravestone epitapth!!Being recognized by Eugene Schwartz is an honor;I don't care who you are.Hope he'll read this and write a textbook for all of us?!
Posted by: Bryan Aucremanne | February 12, 2010 at 02:28 AM
Yea, good interview.
thanks.
Posted by: Hardgainer Workout | June 14, 2010 at 04:48 PM