I just got a special offer from Bennigan's via email. Here's the headline:
Nothing Says "Mother's Day" Like
A FREE BURGER.
Immediately I wondered, are they serious? A burger for mom on Mother's Day?
Upon some reflection, perhaps the copywriters at Bennigan's aren't as naïve as I think they are.
After all, men buy appliances for wives on anniversaries... why not burgers on Mother's Day?
I can hear it now: "Honey, you're such a wonderful mother to our childern. So wonderful, in fact, that I'm willing to spend up to $1.25 in gas money to get you a free burger at Bennigan's."
The moms will love it.
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