The Right Kind of Risk

Not all risk is created equal. Which is to say some risks are "riskier" than others.

Let me explain...

It's better to take risks to make money than it is to take risks to spend money.

Most consumers get stuck taking big risks to spend money. They stretch for a Lexus. They stretch for a flat-panel plasma TV. They stretch for a house with "curb appeal."

This is the kind of stretching that hurts. It's the kind that causes money problems.

Better to stretch in different ways.

For instance, stretching your mind to the possibility of making six figures a year. Or stretching to write a riveting sales letter under deadline. Or stretching to get that well-connected dream client.

Do you see the difference?

Next time you catch yourself wanting to take a risk (money or otherwise)... to stretch beyond your comfort zone... ask yourself, "Am I taking the right kind of risk?" I promise it will help you make better decisions.

Caveat emptor: Risking money to earn money doesn't always work out either. Just ask me about my $30,000 vending machine mistake. That was a doozy...

Comments

[Perry]

Ryan,

You are absolutely correct regarding risking money to make money. My wife and I are still paying off the debt from our last retail store. We closed it the last day of 2004. I don't regret doing it though. I learned a great deal about how to run a business and how not to. I learned a great deal about which types of advertising don't work and which types do. But alas the fad we rode ended and we had invested our early big earnings into other items that just didn't sell. Some of them we couldn't give away. That lesson is directly applicable to copywriting and internet marketing. Before you invest your time and effort, make sure people want what it is you are selling.

I'm working on my mindset and intentions every day now. Thanks for the food for thought you provide.

[Ryan Healy]

Failure is one of those things you never want to go through again. But looking back, it's often where you learned the most.

That's how it's been with me.

And you're welcome, Perry. Thank YOU for reading. :-)