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« Amazing Brochure Headline Advertises Pseudo-Insurance Company | Main | Winner #13 - Brian Ochsner »

April 18, 2007

Comments

Joseph Ratliff

Ryan,

Also...

Outrageous guarantees add credibility.

A person would think...

"Man, if they are willing to guarantee their product like that, it must be good."

And then they buy it.

Joseph Ratliff
http://www.profitpartnersconsulting.com

Barry W. Morris

More importantly, a guarantee reduces risk. Price is never the most significant barrier, it's risk. When a guarantee, FAQ list, objection-responses, terms of offer, etc., can reduce the risk, we make it easier for the customer to way "yes. I think Furniture Row realizes this. :)

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