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« Desperate Is a Mindset | Main | Your Input Needed »

January 02, 2007


Joseph Ratliff


Over the past year, I have tested both online and offline methods for marketing and communication of my copywriting services.

In terms of communication, the telephone has always been my number one choice because I can "feel" the tone and voice inflection of the person on the other end. I also listen to breathing, and can tell if I can "close" a client on my services or not.

You cannot feel that with email.

In terms of marketing...

I have found offline (telephone, mail, fax, etc...) to produce ten times more qualified leads, literally. Face to face, I have contacted more business owners than I have emailed in total.

I guess the key is how you market offline and who your target market is.

Joseph Ratliff

Eldo Barkhuizen

Hi Ryan

In my experience a *combination* of approaches seems to work best:

1. Sales letter, followed up by

2. Phone call, followed up by

3. Email, followed up by

4. Another phone call, etc.

Clients I've approached in this way have been ad agencies and other copywriters.



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