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« Copywriter's Best Friend | Main | Don't Be Cheap »

September 23, 2006


John A. Manley

Hi Ryan,

You make a big point. I know, personally, because I've only done only ONE project for an IM client. Everything else has been for small and medium-sized businesses. From a small framing shop, to a dentist, to consultants, employment agency, HVAC, chiropractors, and an 8-staff IT corporation.

I even wrote copy for a landlord association :).

Once you get them going with direct-response--while all their competition staggers to keep up with branding--you both can easily start making some nice profits.

You just have to have a good system setup to educate them without taking up your own time.


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