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« Why Yahoo PPC Is 2nd Place | Main | Central City Woes »

September 15, 2006

Comments

John A. Manley

Thanks for sharing the report Ryan.

It could also be called..

Adwords: A New Hope

I wish I'd known that contextual ads could be bidded on separate. I could have saved myself a lot of money.

I think it's fair. When a prospect comes through the search engine they are actively seeking. When they come through contextual ads, they are probably just roaming around the net looking for free info. Why should an advertiser be paying the same for a lesser lead?

In the end, I think affiliate based pay is going to win over. Everything is heading towards paid-by-performance.

John
http://www.realitycopywriting.com

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