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« Seth Godin Speaks | Main | Rambling Thoughts »

September 07, 2006


George Sepich

Hi Ryan,
Why not convince him by doing a split test, even though its not the internet, I'm sure you could devise a way to split test his clients and see which would do better, even if the testing was done on a small amount of his clients. Go back to him, and get him to let you try your copy on a handful of clients.


Ryan Healy

George - Thank you for the suggestion. My copy was actually written for the "home page" of my client's web site. Even though I suggested a split-test... or even just a test... he was not willing to try it. So, for now, I will take what I can get. Maybe I can convince him to "do the right thing" a week or two from now.

Nadin Rath

Maybe, if he has an affiliate program, you could split test yourself and show him the results. Yeah, I know, why bother...but just to prove a point-if it comes to that.

John A. Manley

Sounds like the client is a little off. Especially if he isn't even willing to try a split test.

I'm finding it important to be very clear in my contracts what they are getting. It's helped me avoid problems down the road.

I'm becoming pretty inflexible. If they don't like what I do, then we don't work together.

At the same time, I like to have the client involved as as much as possible with the creation of the copy. That, alone, seems to prevent the "direct-response shock syndrome."

I'm not saying that's how everybody should do it. Just my approach. I like to give them results - not content.

At the same time, I can understand why they question these things.

Glad you got paid though :-).


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