The Leapfrog Theory

I've recently finished reading Robert Ringer's To Be Or Not To Be Intimidated? It was formerly called Winning Through Intimidation, which I believe is a better name. And yet despite the book's rather cumbersome title, it is phenomenal.

Ringer details a handful of "theories" that define his personal philosophy about life and success, one of which is "The Leapfrog Theory."

The theory states: "No one has an obligation—moral, legal, or otherwise—to 'work his way up through the ranks.' Every human being possesses an inalienable right to make a unilateral decision to redirect his career and begin operating on a higher level at any time he believes he is prepared to do so."

If you are struggling to get copy jobs or raise your rates, this is a great piece of advice. Too often we think that the freelance world must operate like the employed world. That is, we have to "climb the ladder" one rung at a time.

Fortunately, this is not true. You can leapfrog over all of your competitors if you choose.

This nugget of wisdom from Ringer's book is not the only one I gained. In fact, from start to finish, it is  one of the most enlightening business books I've read in some time.

Now, if you go to Amazon and read the reviews, you'll notice that one fellow says To Be Or Not To Be Intimidated? is "too autobiographical to be useful." And while it might be easy to arrive at this conclusion, you'd have to be an exceptionally one-dimensional thinker to not apply Ringer's insights to your own profession.

Said another way: even though Ringer's wisdom comes from his experience as a real estate broker, it can be easily translated to many service-based professions, including copywriting.

If you have a chance, I strongly recommend you open a slot in your reading schedule for Robert Ringer's To Be Or Not To Be Intimidated? It will transform your thinking—and your income.

Comments

[Alan Allard]

Ryan,

Your review and comments spotlighting Ringer's unique book are spot on.

I also find his philosopy on "self-appointment" to be worth reading again and again... until they are deeply embedded on the subconscious level.

As a Coach, I find it interesting that the majority of Life or Business Coaches think they have to have some institutions "certification" in order to advance their business.

And it seems that most Personal Trainers fail to get results with their clients who want to lose weight or get fit, even though they have all the certifications and formal training.

Meanwhile, I know a handful of people, with no formal training or certifications, who get phenomenal results with clients.

At the same time, I find Dan Kennedy's advice about not promoting oneself before "getting really good" at what you do, to be the other side of the coin!

Because, as Dan says, doing so only accelerates the process of the market finding out that "you aren't really all that good!"

So, there is a balance there, and plenty of mistakes are made from both sides of the coin--not "appointing yourself as the expert," and "appointing yourself" prematurely.

Regards,

Alan Allard

[Joseph Ratliff]

Ryan,

Right on with the review man! We are only limited by our perception of who we are as professionals...

Joe Ratliff
Professional Direct Marketer
http://www.perfectwebcopy.com

[Ryan Healy]

Great observations, Alan. Thanks for reminding me (and all of us) of "the other side of the coin."

[Mike Muller]

Ryan,

Excellent post. Robert Ringer is one of my favorite writers. His leap frog theory is dead on. So many people believe you have to "work your way to the top." They believe they must go through some rite of passage.

Successful people defy this logic. They create their own success story, leaving others behind.

However, many overachievers become complacent, and even defensive, when they reach this level. They fiercely guard their secrets. They're afraid others will intrude and steal from them. To borrow from Matt Furey, they have a "competitive mindset," rather than a cooperative one.

A truly successful person doesn't keep secrets. They openly discuss what they've accomplished, then they teach others how to do it. These people reach even greater levels of achievement.

Once again, great post Ryan. Not only have you leapfrogged others. You've been open about how you did it.

[tower defense]

They fiercely guard their secrets. They're afraid others will intrude and steal from them. To borrow from Matt Furey, they have a "competitive mindset," rather than a cooperative one.

[zee]

robert ringer, is awesome single handedly started all the self help industry as i see many of his ideas stolen and rehashed

[curt lukers]

Hi,

i've been trying to get ahold of the original AUDIO VERSION, of "Winning through intimidation", by Robert Ringor...

Can someone PLEASE let me know, just WHERE it is available, for SALE???

Please email me, at

[email protected]..

Thanks..

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