I drive a 2005 Nissan Altima 2.5 SE, so the Nissan Altima ad I came across this morning stuck out to me. And I decided to read it.
Here's what they had to say about it. (Keep in mind they're advertising the much-more-powerful 3.5 SE version of the car.)
Headline: "Get that nasty vanilla taste out of your mouth."
Body copy: "With its V6 engine, redesigned leather interior and DVD navigation, the Altima's a lot like a triple scoop of mocha almond fudge. With sprinkles. In a sugar cone. For more information, call 800-NISSAN3 or visit NissanUSA.com."
Tell me, what the hell does an Altima have to do with an ice cream cone?
Whoever wrote this ad should be fired. The ad is so bad, in fact, that it makes me a little embarrassed that I'm driving an Altima. I don't want to drive around some "triple scoop of mocha almond fudge." I want to drive luxury and style and power, none of which is communicated the by ad at all.
PS - This ad appeared in the September 2005 issue of Money Magazine, p. 53.
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