This week I came across a business opportunity involving health supplements that looked very promising. I had gotten pretty excited about the concept behind the products and was mentally prepared to move forward.
But (and this is big) I decided to do my due diligence and thoroughly research the ingredients included in the product.
I dug up the ingredient list on the company's web site. Everything looked pretty good. So I continued to dig through the site and read all the company's literature.
Then, buried deep in the product FAQ, I discovered a pretty innocuous question: "Are the products all natural?" Here's part of the answer:
"The proprietary sweetener in each of the four gel products contains a low level blend of two high intensity sweeteners, neotame and acesulfame-k. Both are indigestible and simply pass through the system, but they cannot be called natural."
No kidding they can't be called natural! Neotame is a derivative of aspartame, which is a known neurotoxin. Both chemical sweeteners (neotame and aspartame) are manufactured and marketed by Monsanto.
As aspartame receives more and more bad publicity, it looks like Monsanto will try to turn neotame into the next chemical sweetener wunderkind.
Since neotame is a relatively new chemical sweetener, please read this neotame article. The very first sentence starts out: "Neotame has a similar structure to aspartame—except that, from it's structure, it appears to be even more toxic than aspartame."
Now that's sayin' something....
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