When I was at Starbucks a few weeks back, I tried Odwalla's "Superfood" micronutrient fruit juice drink. It was quite good.
But what struck me is how Odwalla markets its products. They use the power of a story to do it. Here's what's printed on the side of the bottle.
Soil to Soul
Odwalla was started in Santa Cruz, California by three musicians with a vision for a better planet. After 20 years, we continue that vision, bringing nourishment from the fertile soil of the nation's fruit basket, straight to your soul.
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