A Personal Update
I normally avoid talking about myself because I like to keep my blog focused on health and nutrition... the two things you come to my blog to read about.
But late last night a reader (whose name I don't know) asked me about my job. So here's an update of sorts.
If you'll recall, I left my job with Sonlight Curriculum on April 19, 2005 to pursue an opportunity with two financial planners (Scott Kozak and Mark Barrand) and a mortgage broker (Bryon Swanson).
The way it was set up, I was to earn a commission based on how many people I was able to schedule for dinner seminars.
The guys said they were getting about 80 leads per month off a flyer they were distributing through a local newspaper. They also said they were getting about 50-60 of those leads to dinner seminars (about a 70% close rate) .
They based my compensation on getting 30 "buying units" to dinner seminars every month. I thought this would be pretty easy to do given their past results. I'd only have to close 38% of the leads to "make it."
Well, it didn't pan out quite like I expected.
First, the paper they were advertising with went belly up. Advertising ceased for about four weeks. When they resumed advertising, it pulled dismal results. Since I quit my job, I think they've pulled in maybe 15 new leads.
I can't fill dinner seminars without new leads coming in! (Like that's a surprise...)
Anyway, I've got bills to pay and a family to support. So I started thinking about what I could do... besides going back to another job.
Since I've got over three years of copywriting experience and I love to write, I decided to leverage that skill. So exactly two weeks ago today, I decided to launch my freelance copywriting career.
Guess what?
In two weeks, I've landed three clients and four copywriting jobs.
I'm not totally out of the woods yet, but it looks like I may have good success as a freelance copywriter. And I gotta tell you... I love this freelance thing! Flexible schedule, get paid to write, work anywhere I want to, etc. It's wonderful.
So that's the update. I've gone from Sonlight to sales calls to freelance copywriting the last two months. It's been one of the most exciting/stressful/rewarding experiences of my working career.
If you have any questions or comments, I'd love to hear them.
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