I normally avoid talking about myself because I like to keep my blog focused on health and nutrition... the two things you come to my blog to read about.
But late last night a reader (whose name I don't know) asked me about my job. So here's an update of sorts.
If you'll recall, I left my job with Sonlight Curriculum on April 19, 2005 to pursue an opportunity with two financial planners (Scott Kozak and Mark Barrand) and a mortgage broker (Bryon Swanson).
The way it was set up, I was to earn a commission based on how many people I was able to schedule for dinner seminars.
The guys said they were getting about 80 leads per month off a flyer they were distributing through a local newspaper. They also said they were getting about 50-60 of those leads to dinner seminars (about a 70% close rate) .
They based my compensation on getting 30 "buying units" to dinner seminars every month. I thought this would be pretty easy to do given their past results. I'd only have to close 38% of the leads to "make it."
Well, it didn't pan out quite like I expected.
First, the paper they were advertising with went belly up. Advertising ceased for about four weeks. When they resumed advertising, it pulled dismal results. Since I quit my job, I think they've pulled in maybe 15 new leads.
I can't fill dinner seminars without new leads coming in! (Like that's a surprise...)
Anyway, I've got bills to pay and a family to support. So I started thinking about what I could do... besides going back to another job.
Since I've got over three years of copywriting experience and I love to write, I decided to leverage that skill. So exactly two weeks ago today, I decided to launch my freelance copywriting career.
In two weeks, I've landed three clients and four copywriting jobs.
I'm not totally out of the woods yet, but it looks like I may have good success as a freelance copywriter. And I gotta tell you... I love this freelance thing! Flexible schedule, get paid to write, work anywhere I want to, etc. It's wonderful.
So that's the update. I've gone from Sonlight to sales calls to freelance copywriting the last two months. It's been one of the most exciting/stressful/rewarding experiences of my working career.
If you have any questions or comments, I'd love to hear them.
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