Kevin Trudeau, Part 2
The controversy surrounding Kevin Trudeau continues. In the past week, my first Kevin Trudeau article has received eight more comments, even though I wrote the article back in February.
The situation on Amazon.com hasn't seemed to change at all. Here are some excerpts from recent reviews.
May 14, 2005:
- "It is not what I expected after watching the TV infomercial."
- "What a horrible experience. It is the biggest scam ever!"
May 13, 2005
- "Zero stars if I could. This doesn't even qualify as a book in my opinion."
- "I watched the show, which tells you nothing. I paid $30 for the book, which also tells you nothing."
May 12, 2005
- "What a lousy book. I'm so sorry I didn't look this book up before purchasing. He never does get to the 'cures.'"
- "This book is awful! Don't waste your time or money on him."
May 10, 2005
- "Kevin Trudeau is a quack."
The people who've given Natural Cures good reviews (and those are few), seem to acknowledge that the book gives little specific information, but then go on to praise Trudeau as a "hero" because of his fight against the FTC.
I went to NaturalCures.com and read the sales copy. I believe Kevin Trudeau continues to make sales because he's positioned himself as a champion of truth and a martyr.
Many times he notes that he accepts "absolutely no advertisers" on his web site, and that he doesn't promote any supplements. This is his evidence that his opinions aren't tainted and that he only tells the truth.
He then talks about his ongoing battle with regulatory agencies and says, "Please note that the FTC and FDA are actively and aggressively trying to shut down and prevent this web site from even existing."
This statement alone would cause me to pause before purchasing. You mean I could pay for a subscription and the web site could just disappear? No, thanks.
But then Trudeau really starts to hint at the incompleteness of his web site when he says: "NaturalCures.com is in its infancy"... "This is the beginning of the beginning"... "My goal is"... "My mission is"... "We have a long way to go before this web site will be fully active"... "When this web site is fully active, it may include"....
Notice how much of the language is future tense? Correct me if I'm wrong, but Kevin Trudeau is coming right out and saying, "This web site is under construction!"
I wouldn't buy a subscription to NaturalCures.com based on the promise of the site's future content. I'm surprised that so many other people have.
If this article hasn't convinced you one way or another about Kevin Trudeau's book and web site, I highly suggest you do your due diligence before opening your wallet.
