If you're even remotely in touch with the mainstream media, you've probably heard the buzz about blogs... how they're shifting power from media giants to an army of individual publishers.
On the heels of this news, everyone seems to want to get a piece of the action. And I don't blame them: blogging is fun.
But just so you don't assume that writing a successful blog is easy, consider this. I started this health blog back in May of 2004. My last post marked the 100th article I've written since then (this one is the 101st).
I've built a small readership in that time, but it wasn't until after my 100th post that I received my very first Trackback, which means somebody took the time to reference something I've written and then pinged my site through a Trackback link.
Some bloggers have an easier go of it I suppose. One guy I know started his blog long after I did, and he had literally scores of Trackbacks and incoming links within the first couple months, probably because of his ties to academia (a lot of bloggers there). If you have connections like that, then getting noticed is easier.
I guess my point is this: despite the buzz about blogs, writing a successful blog takes a lot of time, energy, and enthusiasm. And patience. Sometimes, even, 100 articles' worth of patience.