Diet Pepsi's current slogan is "Light Crisp Refreshing." But given the effects of aspartame, it seems it would be more truthful if they adopted a slogan like "Light Crisp Toxic." Or they could go a whole new direction with "Toxic Crispiness."
Sales would plummet, but I'd be happy.
I've written about the dangers of aspartame before (last October), and just a week ago Early to Rise carried a story about aspartame. They had received a question from a reader: "If NutraSweet is so bad for you, why was it approved by the FDA?"
Long story short, Donald Rumsfeld, then part of Ronald Reagan's transition team, used his political clout to strongarm the FDA into approving it. Thanks, Rummy!
For the full story, check out the Early to Rise article about the approval of aspartame (scroll down to the Health section).