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From left to right: Jay White, Ryan Healy, Tellman Knudson, and Sterling Valentine. Jay is an up-and-coming copywriter. He and I roomed together in Atlanta. Tellman is a master marketer and the genius behind Marketer's Death Match. Sterling is an up-and-comer who's latest project is JVFormula.com. Return to Ryan's Blog. Photo credit: Ralph Zuranski