This is going to be a long post, but I think you'll enjoy it. It's a real question a real person asked of me, along with my response. We went back and forth a couple times, which is why it gets long.
But I promise you'll find it valuable if you take the time to read it. There are a couple book recommendations I offer without affiliate links included--and I believe you should absolutely get these two books.
So read and enjoy.
I know you're busy so I'll try to be as brief as I can.
A little background first before I ask your opinion...
I started the [AWAI] copywriting course last year, but had to stop because of a financial hardship that forced me to spend the $39 monthly payment somewhere else. I have re-started the course. Actually, I'm starting at the beginning again.
When I started the course early last year I began reading your posts and even when I had to stop the course I signed up for your newsletter and began reading your blog posts when I could.
Over that time I have come to believe that you know much more than I do about many things, including copywriting. I also believe that I can trust you to give an honest opinion.
Since becoming interested in copywriting I have seen many, many ways to spend money on a copywriting education and 'Launching' a copywriting career. However, during that time I didn't have two nickels to rub together.
Now, however, I am in a position to spend a little bit of money on my copywriting career and would like your opinion on where to invest it.
I don't have enough to afford a good mentor, at least from the people I've seen offering a mentor program, like ______, ______, among others.
Among the pile of offers I have received from AWAI, the one that caught my eye is the "Bootcamp In Your Home" program.
I would like to ask your opinion of that program, if you're familiar with it.
I would also like to know what you would recommend, or what you would do in my situation, ie; currently in the process of completing AWAI's Six Figure course and looking for the best way to continue my education/career after the course.
With 2-3K to invest what direction would you suggest a new copywriter take?
I'd really appreciate your help on this Ryan, I respect your opinion and I absolutely cannot be one of those people I read about all the time who say they've spent thousands and thousands on the wrong education. In other words, this is a one shot deal for me to get started. Once I am a 'working' copywriter I will continue my education, but this money I have now must get me to that 'working copywriter' stage.
I hope I haven't confused things with such a long message.
I look forward to hearing from you!!
Thanks for sharing your situation.
I've had experience working with ______ and ______. But the best value for your money is John Angel's course on how to get clients. I think it's just under $500 now.
In fact, I'll be promoting John's course the next two weeks. Today, he and I scheduled a free teleseminar for next Friday night, which I'll be announcing to my list early next week.
I will get an affiliate commission if you decide to buy, but my recommendation would still be the same, regardless of that.
John's course, which I've read and use, delivers a ton of strategies for getting clients. I have a lot of respect for John.
Anyway, please write back with questions. And make sure to get on next week's teleconference call.
Thanks, and have a great weekend, Ray.
Thanks for getting back to me.
I was a little surprised that the only recommendation you gave was one that you are promoting, but that's cool, you wouldn't promote it if it wasn't a great product. I trust that, and you'll probably get an order from me.
What about a possible next step in continuing my copywriting education after the 'six figure' course? For instance, their 'Boot Camp in Your Home' deal they have? Or any other suggestions you may have?
What about other copywriter's products? Are you familiar with any of Clayton Makepeace's stuff? or Bob Bly, or John Carlton, or?????
Is it more important to pick someone whose writing style I like or would I be better off buying someone's product because they really know their stuff?
After asking you these questions I'm getting the feeling that I could pick any one of these names I've mentioned and not go wrong by buying any of their products to further my education. :-)
I guess I wanted to ask your opinion because you took the 'Six Figure' course, you have your first year under your belt and are seeing some success. So, in my eyes, whatever path you took works! And I think you are a truthful guy who wouldn't steer a person wrong just to make a buck.
So, this is the last time you'll hear from me on this subject :-)
My next question will be about something different... really :-)
Thanks again Ryan, for your help...
I would recommend John's stuff whether I got the commission or not. You can go to him directly if you'd like. www.copywriterprofits.com
Also, seminars are great for getting clients. I'd spend some money to get to Big Seminar or System Seminar. Face-to-face meetings tend to produce clients faster because of the built-in trust factor.
Now, my original response was based on your desire to get clients...
But if you also want to get better at writing copy, then Clayton's newsletter is excellent. It's packed with nitty-gritty how-to copywriting stuff.
I love John Carlton's work, but it's a bit pricier... and his newsletter is broader in nature... how to live and enjoy life, copywriting tips, rants, etc. You won't find as much how-to stuff in his letter.
Also, for getting clients, you'll want to get two books: Dan Kennedy's No B.S. Wealth Attraction and T. Harv Eker's Secrets of the Millionaire Mind. If you don't have your mind "tuned up," you'll have a hard time getting clients. I found these two books to be critical to my success in raising my fees so quickly. Cost: about $25 for both of them.
Hope this helps, Ray.
I want to begin with a Huge Heartfelt Thank You!!
As for clarification, it is my message that needs more explanation, not yours. I understood your recommending John Angel's product. The fact that you'd receive a commission doesn't bother me at all. I did not think that you were recommending it because you would get the commission. I trust you as well as your opinion... that's why I looked to you for a little guidance with my education and career.
I haven't emailed any other copywriter for their opinion because there are so many who I believe would recommend products just to get the commission.
I was just surprised that your message only included the one recommendation, I guess I was hoping for more info. After reading some of the posts on your blog I just thought you'd have more to say. (Like with this last message where you 'Overdelivered' with more info than I expected.)
I do understand that you are very busy and I do apologize for being a bit demanding of your time, but like my old history teacher used to preach, "How ya gonna know if ya don't ask?" :-)
Now, back to my 'Huge Heartfelt Thank You' at the beginning of this message... I am truly grateful for your ideas and insights and for taking the time out of your busy day to help me find my way through some of the clutter out there.
I really do appreciate your help. :-)
Now, I'm gonna go order a couple of books and get back to work. (Are they available on your site? I'll check there first.)
Have a wonderful day, Ryan.
So there you have it. Real correspondence with a person who has a real desire to succeed as a freelance copywriter.
Perhaps my suggestion to get John Angel's Copywriter Profits course will be right for you. Perhaps not. And perhaps you will want to start by getting the two books I mentioned above.
You should know that I'm the only person promoting John's course right now, so if you buy I will automatically receive a commission. That's the way John has set it up. If that bothers you, please ask him not to pay me... or wait until another person promotes it.
I'm flying out on Thursday morning for San Francisco. Before I leave, I'll be sending an email that tells you how to get John's course. Only 50 copies will be released. They may sell out quickly. They may not sell out at all. And that's the truth. ;-)
Have a great Tuesday!