Oldsmobile is basically a defunct brand. Due to falling profits, General Motors stopped manufacturing Oldsmobile vehicles in 2004. After all, the perception of Oldsmobile among consumers was that the cars were for older people. Even the name sounded "old."
Oldsmobile was started in 1897, and was named after the founder, Ransom Olds. So I guess there was good reason for putting "old" into the name.
Then there's Old Navy, a clothing store I frequent. I think it's ironic that the company markets clothing to a young audience with the name "Old" Navy.
According to The Gap family of brands, the company was named after a bar in Paris. That's a piece of trivia most folks don't know. (I didn't know it either until a few minutes ago.)
Here's what I wonder about: will Old Navy eventually fall prey to the same fate as Oldsmobile? Will consumers begin to think of Old Navy as clothing for "old" people? Will history repeat itself?