This year I made a commitment to myself that I would start split-testing my web sites as well as client web sites. So I did.
And that's how I've taken one of my sales pages to a 7.14% conversion rate.
Terry Dean actually inspired one of the tests I conducted. He wrote a blog post about a specific test and the results from that test. One particular paragraph in that post literally put money in my pocket. He writes...
What I found most interesting in my test was the biggest variation occurred with the picture I used. It produced the biggest improvement…even more than the headline or the page length. A key principle to the picture testing was the “caption” that runs under the photo (you should almost always have a caption on any photo you use on a sales page). The winning picture gives the feeling of “freedom” in my opinion, and this may be why it was the winner.
Instead of passing over this post, I flagged it in my mind and made sure I acted on it as soon as possible. So I immediately used every little secret buried in this paragraph to set up my own split-test.
The results? An increase in my conversion rate of 45.8%. (Click here to see the photo that boosted my conversion rate.)
The sales page I'm referring to is now on its fourth iteration. I'm back to a simple headline test again after discovering a few words I think will bump the conversion rate even higher. (I used Glyphius to create the new headline.)
Will I hit 8% conversion rate? I don't know. But I'm certainly going to try.
Challenge: When you read anything that contains actionable advice that pertains directly to your business, don't overlook it. Flag it for immediate follow-up. Then... act. After all, information without action is dead.