In case you haven't seen it yet, you might be interested in reading my latest article over at Michel Fortin's blog.
The title of the article is "Copywriting the 80/20 Way." I think it's beneficial concept no matter if you write copy for a living or you write copy for your own products and services.
Be sure to leave a comment.
P.S. I just discovered that Jason Robert linked to my article from Digg. If you liked the article and have a Digg account, would you mind "Digging" it here?