On Tuesday of this week, we listed our home for sale.
We've already had five showings, two of which were yesterday evening, during dinner hours.
My wife had baked chocolate chip cookies that afternoon, so on a whim we put some cookies on a plate for the people who would be seeing our house.
We could have simply put the cookies on a plate, assuming our visitors would know what to do. But we did not do that.
Rather, we put the cookies on a plate, set out some napkins, and left a note next to the plate.
I will tell you what I asked my wife to write in just a moment. But first, let's examine the frame of mind of these "prospects."
I assume that a home buyer who comes to see a house for sale feels a little bit awkward. Almost like they are intruding. They are in a stranger's home.
I also assume that a home buyer will feel uncomfortable taking a free cookie. Without specific instruction, they might wonder if they are permitted to take one.
What's more, if they eat one, they might feel obligated to reciprocate in some way. So they need reassurance that it's okay to take a cookie.
With that in mind, here is what I asked my wife to write...
Baked fresh today. Please take one. Enjoy! :-)
Do you want to know something? Out of the six cookies we left, we discovered that five of them had been eaten while we were gone. I thought that was pretty good considering a maximum of six people came into our house, and maybe as few as four.
Copy always matters... even if you're offering something for free.