Yesterday I received my first refund for "How to Get Your First Copywriting Client in 14 Days or Less." I am not so worried I got a refund; that is to be expected whenever you sell a product. I am more concerned about the person's reason for requesting a refund. Here is what the person wrote:
I would like a refund. I purchased the report based on information stating there would be adequate pricing help. The pricing help was very brief, too brief based on advertising. Thank you!
I went back and reviewed my sales letter. There is only one place I mentioned "pricing help." It was in the form of a bullet. I reproduce it here for your benefit:
What to charge. How to quote fees without worry or stress.
This is the full extent to which I advertised "pricing help." After all, my report is not about how to price copywriting projects. It's about how to get your first copywriting client in 14 days or less.
After re-reading my sales letter, I then went back through the report. I found two pages of information about quoting fees. I believe the information merits the bullet I wrote. There is no failure to deliver the information I promised.
Based on all of this, I concluded the person simply wanted a refund and had to invent some kind of justification for the request. I have no problem if somebody wants a refund. I do have a problem being accused of false advertising. What's your take?
By the way, if you have not read the sales page for yourself, and you are interested in reading it, you will find it here.