My Photo

October 2012

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Syndication


  • Syndicate "On Copywriting" on your blog or web site.

Technorati

« Federal Reserve History Lesson | Main | Marketing Library for a Trackback? »

May 04, 2007

Comments

Katie Cummings

That's great! I forgot about this one. I usually make my subheads an introduction to the proceeding paragraph. This works great on the web for those who simply scan pages, but this is a great idea for visitors who read everything. Using them as intros is a problem because it makes each piece seem like not to fit together to make the sum of the whole. Thanks for the tip, I'll be trying this in more of my copy.

Chris

Excellent post, Ryan. It simplifies the concept perfectly.

Kudos!

marcus

Mr. Healy,

I am the winner from Michel Fortin's webinar. If I understand correctly I have three things to choose from. Would love to hear from you. Thanks you Ryan.

Regards,
Marcus

Robert Lehrer

Ryan, your blog on HOW to write subheads was helpful.
I'm still not sure however, WHEN subheads should be used.
When is it optimal to create the visual break that you mentioned? Is a subhead to just create a visual break or is it to stress a point as well? At what point is it optimal to add a subhead?

Tim Schaefer

I read an article in Motor Trend today - about the new Porsche 911 GT3 - and each time I came across a subhead, I would be stopped dead in my tracks.

The writer, in an effort to be clever (with a sub like "Suspension by Cinnabon"), made the article a chore to read...

I quit halfway through.

Stephen Dean

I love this technique Ryan, my best letters are packed with seamless subheads!

Stephen

Joseph Ratliff

Ryan,

The Gary Halbert Letter was probably the best series of documents to read when it came to "seamless subheads".

I use this little litmus test when I finish a letter to see if my subhead's hold water...

I read them from top to bottom, and if they can be scanned and feel like the "cliff's notes" version of your sales letter...they are smooth.

Almost like they read as a letter themselves.

Joseph Ratliff
http://www.buildinginternetwealth.org

Brian O.

Excellent technique to keep the copy 'flowing,' but also in the formatting (color and font of the subheads) to keep it easy to read.

Are there any books available on how to format your copy effectively?

Ryan Healy

Hi Brian - There aren't any copy layout books that I'm aware of specific to direct response copywriting.

One book I'm aware of that's helpful for all kinds of copy layout is called The Non-Designers Design Book by Robin Williams.

I just checked Amazon and there's a newer book she's written called The Non-Designers Web Book.

The tough part about sales letters is that any layout that becomes overused is often overlooked (by the reader). So it's hard for there to be any kind of long-term standard.

The comments to this entry are closed.

5 FREE Copywriting Gifts

Copywriting Resources

  • Scientific Advertising MP3
    Scientific Advertising MP3 audio book recorded in 21 separate chapters. Click to learn more.
  • Get Copy from Ryan Healy
    Direct response sales letters, ads, opt-in pages, and autoresponder emails. Click to learn more.
  • How to Get Clients Fast
    Struggling to start your freelance career? Discover how to get your first copywriting client in 14 days or less. Click to learn more.
Blog powered by Typepad
Member since 05/2004