On Being Pithy
What: Always write in the plainest way possible.
How: Use easy words and short sentences.
Why: So your prospect reads effortlessly and never gets confused.
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May 01, 2007
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» Getting to the point from Confident Writing
Pithy sentences, to quote Diderot, are like sharp nails which force truth upon our memory. What a great word pithy is. Concise and full of meaning. Coming from pith: the choicest or the most essential or the most vital part [Read More]
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Couldn't have said it better. We're not writing poetry here. People want straightforward facts in this increasingly skeptical marketplace.
Posted by: Katie Cummings | May 01, 2007 at 04:40 PM
On being pithy:
"Never put a policeman in an automobile when a cop in a car will do."
(I want to say Stephen King said that but I cannot recall.)
Matt
Posted by: Matt Marshall | May 03, 2007 at 12:23 PM
That's funny, Matt. Had not heard that before. :-)
Posted by: Ryan Healy | May 03, 2007 at 01:52 PM