There's a new form of advertising called satvertising. According to a newspaper clipping that referenced Dennis Forbes, satvertising is: "The use of large scale ground display advertisements for the purpose of targeting high altitude aircraft and satellite imagery."
A new playground for copywriters? I doubt it. Good to know nonetheless.
The paper featured a satellite image of the new KFC logo of Colonel Sanders in a cornfield. Weird. Probably more effective with a call to action than a brand image, dontcha think?
Gary Halbert commented on this in one of his issues of "The Gary Halbert Letter".
The title was "Marketing From Outer Space."
Joseph Ratliff
Posted by: Joseph Ratliff | January 27, 2007 at 10:57 AM