Michel Fortin on Split-Testing

Here's a tip.

If there's a blog you like to read, go read the archives. Or if there's a specific subject you'd like to read about, you can do a site-specific search on Google designed to get the results that you want. For instance, in the Google search field enter this:

site:michelfortin.com split test

This is what I just entered. I read a few of the articles and found exactly what I was looking for. I also found some good stuff I wasn't looking for... like this article on split-testing. If you have a moment, I highly suggest taking the time to read it.

The formula for site-specific searches on Google is this:

site:website.com keyword

For instance, if you wanted to search my blog for headlines, you would type this:

site:ryanhealy.typepad.com/copywriting headlines

Enjoy! And don't forget to read Michel's split-testing article. :-)