Here's why I ask the question: It seems to me that being "over-exposed" to marketing (and Internet marketing in particular) causes a chain reaction that looks like this:
- Excited about new marketing technique/system.
- Buy course on new marketing technique/system.
- Implement technique/system half-heartedly (if you get through the course).
- Get side-tracked by the "next best thing."
- Repeat steps 1-4.
End result: Very little focus, very little progress, and a predominantly negative perception that "nothing ever works."
This is unfortunate. I know I have felt jaded in the past. I've noticed it affects many people trying to succeed online. So long as you see other people succeeding--and you are not--it's easy to let envy and jealousy get the best of you.
A couple suggestions:
- Be grateful for what you have.
- Figure out what you stand for--write out a vision statement.
If you have a vision statement, you will not be so easily swayed by things that don't support your vision. You will have focus that most folks will never have.
Do I have a vision statement? No. But I'm working on that. I've been writing off and on for over a month about my plans for 2007. I think getting crystal clear on vision is key to long-term success.