On Wednesday, I discovered "MuVar."
It stands for "Mult-Variate"... as in Multi-Variate Split-Testing.
Even if you've been a copywriter for a short period of time, you know that split-testing is one of the most valuable "skills" on the Internet.
You also know that almost nobody does it. (That includes me... and probably you!)
Split-testing allows you to test different headlines, testimonials, prices, and more. It's done scientifically. You get to find out what works based on facts instead of opinions.
Let's face it. When I write a sales letter, I'm relying on my opinions on what I think will work. Most of the time, I'm correct.
But even if I hit a homerun, split-testing is bound to improve the pulling power of my copy. There's simply no way around it: split-testing works like crazy to improve your conversions.
Here's the deal: MuVar just became available this week. Like I said, I discovered it (and bought it) on Wednesday. Because of Thanksgiving, I've not had time to install it or test it out yet.
Yet I think you should seriously consider grabbing a copy right now. The price has already increased once; it may go up again.
(Heck, it's a bargain at 100 bucks. The only other software of this kind that I know of sells for 5x that amount.)
I encourage you to take a moment and get all the details here:
P.S. Split-testing can quite literally take your copy to "the next level." You can double or triple response in days instead of weeks. This software deserves your consideration: