My good friend John "Angel" Anghelache is working diligently to prepare for this Friday's complimentary teleseminar (Nov. 3), during which John will answer the burning questions he's received from dozens of copywriters just like you.
Here's one of the 27 questions John sent me. My response follows.
Q: "How can I cheaply get some real business without prostituting myself for free and without having to deal with personal rejection?"
A: I must say this first. It is absolutely critical to your success if you ever want to make it as a self-employed person or entrepreneur. That is...
You must be prepared to face personal rejection!
There is no way around it. You will be rejected.
So the question becomes, how do you respond to the rejection?
Secondly, you do not have to work for free. You can, if you want... but you don't have to.
I've said it many times before and I'll say it again:
Keep all the local flyers, postcards, and mailers you receive in your mailbox and attached to your front door. Then call on those business people to offer them your services.
I call it "warm calling." Basically, you say something like this: "Hey, my name is ______. I live in the neighborhood, and I just received your flyer on my front door."
Now you're no longer a stranger--you're a neighbor. You're not "cold calling"... you're "warm calling."
From there, say something like this: "The reason I'm calling is because I help entrepreneurs and business owners get better results from their advertising. Do you mind if I ask how well your flyer is doing?"
Usually, the person will respond. Because most business owners like to talk about their businesses.
If you get this far, the conversation is likely to continue. Just be normal, and you should be able to take the conversation as far as you like.
When I first got started, I did a two-page flyer for $250. Not much, but it was a start. And it didn't cost me a dime. Although I did face personal rejection. I think I had to call on four people before closing one. That's a 25% close rate.
I'm sure John will have more to say on this topic on his free teleseminar. Plus, you'll get to hear him answer many more questions I haven't even mentioned here.
The teleseminar happens this Friday night, November 3rd. It will last for one hour. If you haven't signed up yet, I strongly encourage you to do so right now:
Update as of March 23, 2007: The link above has been updated to point to the latest teleseminar I did with John on Feb. 23, 2007.