We all need more of it, don't we?
This week I completed a 23-page letter, an 11-page letter, a 7-email autoresponder, two order pages, a 5-email autoresponder, a few broadcast emails, and some other things I've already forgotten about.
How did I do it?
All copywriters work on deadlines. The question is, how much time should you give yourself? As Richard Koch explains in his audio program about the 80/20 principle, 80% of what you accomplish will happen in the 20% of time immediately prior to a deadline.
I found this rule to be true in my life. That's why I'm trying to give myself shorter deadlines. It feels weird to me right now, but I'm confident it will improve my productivity.
This week I got a little crazy. I unsubscribed from dozens of email subscriptions. I mass deleted over 2,000 emails from my inbox. And I'm carefully monitoring who has access to my inbox.
Because reading email too frequently is a disease. Reading too much email is a disease. Seriously.
I've had days where I should have gotten a lot done. But I didn't. I was too busy checking email and reading the information other people were sending me.
Here's what I recommend. Get clear about what you want. Then listen only to those people who help you achieve what you want.
Is someone sending you nothing but promotional emails? Is someone sending you information that is not relevant to your goals? Then unsubscribe.
That applies for me too. I don't want you on my email list unless I'm in some way helping you to achieve your goals.
You cannot possibly perform at your best unless you are taking time to rest, relax, and rejuvenate.
Life is not one long marathon. It's more like a bunch of sprints interspersed with periods of rest. It's circadian rhythm.
In fact, it's equally important to have fun when you're "getting stuff done."
Peak performance experts like John Eliot, Ph.D. and Dr. Neil Fiore agree. You must be relaxed in order to perform at your highest levels.
That's why it's important to limit feelings of stress, get over irrational fears, and start "playing" at your work. What I mean is, treat your work like play and the quantity and quality of what you do will improve.
I've now given you three practical suggestions you can use to focus and get more done. Take action and implement at least one of these. It will make a dramatic improvement in your productivity.