Just finished a 3-page mini-sales letter for a client today.
It's 948 words.
He says nobody will read it.
Here's the ironic thing...
My client says his customers resist the Internet even though it could substantially streamline their lives. To him, using the Internet is a no-brainer. But to his customers, it's not. He's frustrated by this.
To me, using a sales letter is a no-brainer. But to my client, it's not. I'm frustrated by this.
(See the connection?)
Now, I believe a sales letter on my client's site could substantially increase his revenue. I have strong reason to believe this, especially since I was able to recently boost one client's revenue by a very large amount. (See the brand new testimonial from Marquetta for yourself. It's the first one of the testmonials on my copywriting website.)
Yet my client claims, "My customers would never read that. It's too long."
I asked him, "Why wouldn't your customers read it?"
He responded, "Well, I would never read that."
Such is life as a copywriter. :-)
Just so you know, my client is happy. He loves the autoresponder I wrote for him. And I've worked out a compromise to get him to use the copy. It's not how I would have liked him to use the copy, but at least he's going to use it (I think).
And I've been paid, so I'm happy.
Why do I share all of this? I don't know. Probably because I just wanted to get it down on paper. But also because I know you enjoy getting an "insider's view" on what life is like as a copywriter.
It's not always as easy as it may seem. But it's always challenging, rewarding, gratifying. I love it.