My Photo

October 2012

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Syndication


  • Syndicate "On Copywriting" on your blog or web site.

Technorati

« The Leapfrog Theory | Main | Marketing Lessons from Ivan "Urban Action Figure" »

July 06, 2006

Comments

Joseph Ratliff

Ryan is right on with not competing on price. While it may seem a "quick way" to gain clients...it can damage your business more than it helps unless you can grow to Wal Mart status (275 BILLION dollars) really fast. That kind of strategy takes quite a bit of capital to sustain for quite awhile.

There are two morals that I will point out to the picture Ryan just painted.

1) Leave the price competition to companies that can afford to lose A LOT of money.

2) Competing on price adds NO value to your business, so do not devalue yourself and your business by being the "lowest price in town." Instead, look for ways to add value to your services, or find a niche market that is starving for what you already have to offer.

Joe Ratliff
Professional Copywriter
http://www.perfectwebcopy.com

dawn maberry

i know this might sound silly, but, why would you do more work for less money?

John A. Manley

Good example Ryan.

I actually avoided a local telephone company that was offering services for nearly 30% less than the national phone company (Bell Canada).

I finally heard so much good things about them, I decided to call their sales office.

First question I asked: "How can you charge so little?"

It ended up being good reasons (namely that Bell Canada was over-pricing everything).

So I told them: "You got to tell us this upfront. I've been dumping your flyers in the trash for the last six months, because I didn't trust you."

I signed up, and have better internet access, full phone features, all for $35 less than I was paying before.

So this is an exception - but furthers the point that if all you are offer is a lower price, it's not necessarily a great marketing angle.

Your best customers want quality first, economy second.

John

www.realitycopywriting.com
Exploring the day-to-day challenges and successes of 21st century copywriters…

The comments to this entry are closed.

5 FREE Copywriting Gifts

Copywriting Resources

  • Scientific Advertising MP3
    Scientific Advertising MP3 audio book recorded in 21 separate chapters. Click to learn more.
  • Get Copy from Ryan Healy
    Direct response sales letters, ads, opt-in pages, and autoresponder emails. Click to learn more.
  • How to Get Clients Fast
    Struggling to start your freelance career? Discover how to get your first copywriting client in 14 days or less. Click to learn more.
Blog powered by Typepad
Member since 05/2004