I've recently finished reading Robert Ringer's To Be Or Not To Be Intimidated? It was formerly called Winning Through Intimidation, which I believe is a better name. And yet despite the book's rather cumbersome title, it is phenomenal.
Ringer details a handful of "theories" that define his personal philosophy about life and success, one of which is "The Leapfrog Theory."
The theory states: "No one has an obligation—moral, legal, or otherwise—to 'work his way up through the ranks.' Every human being possesses an inalienable right to make a unilateral decision to redirect his career and begin operating on a higher level at any time he believes he is prepared to do so."
If you are struggling to get copy jobs or raise your rates, this is a great piece of advice. Too often we think that the freelance world must operate like the employed world. That is, we have to "climb the ladder" one rung at a time.
Fortunately, this is not true. You can leapfrog over all of your competitors if you choose.
This nugget of wisdom from Ringer's book is not the only one I gained. In fact, from start to finish, it is one of the most enlightening business books I've read in some time.
Now, if you go to Amazon and read the reviews, you'll notice that one fellow says To Be Or Not To Be Intimidated? is "too autobiographical to be useful." And while it might be easy to arrive at this conclusion, you'd have to be an exceptionally one-dimensional thinker to not apply Ringer's insights to your own profession.
Said another way: even though Ringer's wisdom comes from his experience as a real estate broker, it can be easily translated to many service-based professions, including copywriting.
If you have a chance, I strongly recommend you open a slot in your reading schedule for Robert Ringer's To Be Or Not To Be Intimidated? It will transform your thinking—and your income.