Have you ever wondered what makes for a great headline? Or have you ever wondered when you should use a long headline vs. when to use a short one?
Yesterday, Michel Fortin wrote an in-depth and enlightening article on this very subject.
Normally, I do not read lengthy posts. They must be exceptional to hold my attention. And yet Fortin's article held my attention all the way through.
If you are a copywriter, or if you write copy for yourself, you must read this. The title of Fortin's post is The Truth About Mega-Headlines.