The Brown Palace was built in 1892. On Saturday night, my wife and I enjoyed a night there. It was the first time we've spent a night away from the kids since October 2004, when Stephanie was pregnant with our son Owen.
While we were there, I happened to notice a card addressed "To Our Guests." I thought the copy was exceptional—not necessarily at securing a first sale (we had already booked our room), but at encouraging repeat visits.
I reproduce the copy here for your benefit. Although I don't know who wrote it, the note is titled...
"The Stranger Within Our Gates"
Because this hotel is a human institution to serve people, and not solely a money-making organization, we hope that God will grant you peace and rest while you are under our roof.
May this room and hotel be your "second" home. May those you love be near you in thoughts and dreams. Even though we may not get to know you, we hope that you will be comfortable and happy as if you were in your own home.
May the business that brought you our way prosper. May every call you make and every message you receive add to your joy. When you leave, may your journey be safe.
We are all travelers. From "birth until death" we travel between the eternities. May these days be pleasant for you, profitable for society, helpful for those you meet, and a joy to those who know and love you best.
Now, if you were a guest at the Brown Palace, and you read this note, don't you think you'd consider coming for a second visit?