Yesterday I came across an article that talks about labor shortages in the online advertising business. Apparently, there are some big salaries available for the right people.
The article "Online Ad Jobs Go Begging" says: "With the business up 30% in 2006, Internet companies are desperate to fill jobs. Salaries and other perks are keeping pace."
I mention this article for two reasons:
1. To show you that there is plenty of opportunity in advertising—as well as copywriting.
A lot of folks who get into copywriting think they've arrived too late. Or that all the good work has been taken by the most accomplished freelancers.
Neither is true.
There is plenty of work and an overabundance of opportunity.
The second reason is:
2. To get you thinking about how you might want to apply your own copywriting skills.
As you know, I'm a freelance copywriter. I write for a number of different clients and projects.
But it wasn't always this way.
In fact, I got my start in copywriting and marketing as an employee of Sonlight Curriculum, which is a company that sells to the homeschooling market.
As an employee, I was able to learn the art of copywriting and document real-world results that helped me to attract clients once I launched my freelance career.
The attraction of a freelance copywriting career is very powerful. (And for good reason.)
You can go straight from your job to full-time freelance work, if you want. But for some people, it may be a better course of action to take an advertising job first, then transition to freelance work later.
You get to learn the ins and outs of the business, make connections, boost your confidence, generate revenue that's tracked back to you, and—ultimately—build a portfolio of ads (and results) that you can use to attract freelance work when the time is right.
So I want you to think about these two things: how much opportunity there is in advertising, plus the idea that there may be an "intermediate step" you need to take before you become a freelance copywriter.
Simmer on these ideas for a bit. Then, let me know your thoughts by posting a comment, okay?