Dan Kennedy says the number one marketing sin is being boring. That's why the cover of his latest sales letter is absolutely outrageous. And it practically guarantees you're going to read the sales letter inside.
Instead of a traditional headline, Dan Kennedy, Yanik Silver, and Bill Glazer spoofed the cover of Vanity Fair. They used an assortment of magazine-style headlines along with their own faces on three swimsuit models. You should definitely take a look... not only because it's so funny, but because you may get some ideas for how to use outrageous marketing in your own business.
Dan Kennedy, Yanik Silver, and Bill Glazer on the cover of "Insanity Fair."
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